PRIVACY POLICY

Introduction

Welcome to Wright Step Coaching's Privacy Policy. Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Alberta privacy requirements.

This policy explains how we collect, use, disclose, and safeguard your information when you interact with our website, services, forms, and communications.

This policy applies to information collected through our opt-in pages, website, services, and communications, including SMS messaging, and ensures compliance with A2P 10DLC regulations where applicable.


Information We Collect

Personal Data

When you interact with our website, services, or opt-in forms, we may collect personal information such as:

- Name

- Email address

- Phone number

- Company or business information

Any additional details you voluntarily provide


Usage Data

We may automatically collect certain information about how our website and services are accessed and used, including:

- IP address

- Browser type

- Device information

- Pages visited

- Time spent on pages

- Referral sources


How We Use Your Information

We use the information we collect to:

- Provide and deliver services, assessments, programs, and workshops

- Communicate with you regarding your inquiries, purchases, or participation

- Send relevant updates, confirmations, and service-related communications

- Improve our website, services, and user experience

- Provide marketing communications where you have given consent

We only use your personal information for the purposes you have consented to or as otherwise permitted by law.


SMS Messaging & Mobile Communications

If you provide your mobile phone number through our website, forms, applications, or other communication channels, you consent to receive SMS (text) messages from Wright Step Coaching.

These messages may include:

- Appointment reminders

- Service updates

- Account notifications

- Promotional messages related to our products and services

Message frequency varies. Message and data rates may apply.

Consent to receive SMS messages is not a condition of purchase.

You may opt out at any time by replying STOP to any message.

For assistance, reply HELP or contact us at Karas Wright O/A Wright Step Coaching.

We do not sell or share your mobile information with third parties for marketing purposes.


Consent

By providing your personal information or checking a consent box on our forms, you agree to the collection, use, and disclosure of your information as outlined in this policy.

You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us.


Compliance with A2P 10DLC

In line with A2P 10DLC regulations, we do not disclose, transfer, or exchange your personal data with outside organizations for their marketing purposes.


Disclosure of Information

We do not sell your personal information.

We may share your information with:

- Service providers who assist in operating our business (e.g., email platforms, payment processors, CRM systems)

- Legal or regulatory authorities when required by law

- Professional advisors where necessary

All third parties are required to maintain the confidentiality and security of your information.


Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.


Your Data Rights

Depending on your location and applicable laws, you may have the right to:

- Request access to the personal information we hold about you

- Request correction of inaccurate or incomplete information

- Request deletion of your personal information

- Withdraw consent to marketing communications at any time

To exercise any of these rights, please contact us at [email protected].

We will respond to your request within a reasonable timeframe in accordance with applicable laws.


Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure.


Cookies & Tracking Technologies

We use cookies and similar tracking technologies (such as Google Analytics, Meta Pixel, and other analytics tools) to:

- Improve user experience

- Analyze website traffic

- Support marketing and advertising efforts

These technologies may collect:

- IP address

- Browser type

- Pages visited

- Time spent on the site

You can control or disable cookies through your browser settings. Disabling cookies may impact the functionality of certain parts of the website.


Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

We encourage you to review this policy periodically.


Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

📧 [email protected]

© 2026 Wright Step Coaching.

All rights reserved.